The Business Event Management

The Business Event Management Welcome to the future of Music Event Management. We help in organizing our different Music events with affordable festival. We plan our events base on the purpose of music like music festival. Our music event management services include a complete process of budgeting, event dates, selecting and reserving the event venue, coordinating transportation and parking, developing a theme or motive for the event, arrangement of speakers, decoration of site, catering services, event support and security. We along with our expert teams sit down and make decisions for the betterment of our clients and try to provide an excellent service according to the customers demands. 1.0 Introduction Today, events are central perhaps never before. Increased leisure time and discretionary spending have led to proliferation of public events, celebration and entertainment. Governments now support and promote events as well as parts of their strategies for economic development, nation building and destination marketing. Corporation and business embrace events as key elements in their marketing strategies and image promotion. The enthusiasm of community groups and individuals for their own interest and passion gives rise to a marvelous array of events on almost every subject and theme imaginable. Events spill out of newspapers and television screens, occupy much of our time and enrich our lives. Source: Special eventsGreat Britain-Management,  Elsevier/Butterworth Heinemann. 2006. 1.1 Define of Event Management Event management is the process by which an event is planned, prepared, and produced. As with any other form of management, it encompasses the assessment, definition, acquisition, allocation, direction, control, and analysis of time, finances, people, products, services, and other resources to achieve objectives. An event managers job is to oversee and arrange every aspect of an event, including researching, planning, organizing, implementing, controlling, and evaluating an events design, activities, and production. The festival was traditionally a time of celebration and recuperation which often followed a period of hard psychical labor, showing or harvesting of crops, for example. The essential feature of these festivals was the celebration or reaffirmation of community or culture. The artistic content of such events was variable and many had religious or ritualistic aspects, but music dance and drama was important feature of the celebration. Source: (The policy of study institute 1992) 2.0 Importance of Planning and administering in event management Event planners design, organize and coordinate conventions, conferences, corporate meetings, exhibitions, etc. In fact, there are thousands of events of every scale that need an event planners services. Somebody is always needed to oversee all the details and to ensure that the event happens, successfully. Event planners are responsible for every aspect, from marketing, catering, signage, displays, translation, audio-visual equipment, printing and security. They also take care of participants accommodations and transport. They are responsible for the financial side: setting and monitoring the overall budget for the venture. Political and Union events. Conferences and conventions. Trade shows. Company socials. Meetings. New product launches. Charity fundraisers. Grand openings. Festivals. Parties. Event management and planning is a career that offers excitement and a degree of glamour in return for hard work, a large amount of energy and flexibility, and a high level of organizational and logistical skills. 3.0 The Role of Music Festival Manager An event management professional is responsible for almost every aspect of event, from planning an event to the execution or conducting the event. An event management professional has to take care many operations and processes to organize an event and make it successful which generally include Planning the event, Venue selection for the event, Logistics, Design, Decoration, Negotiation, Media planning, Budgeting for the event, Marketing the event, Ticket sales, Customer service, Managing people, Catering, Hospitality, Time management and Problem solving. The Music Event Manager is the one essential position for any event committee organizing an event. The Music Event Manager is responsible for: à ¢-  The smooth running and coordination of the event. à ¢-  The inclusive and welcoming nature of the event for all. à ¢-  Ensuring that the event complies with all relevant Federal and State laws and local government policies and regulations. à ¢-  Ensuring that all forms are filled out and details lodged with the relevant authority. à ¢-  Ensuring that appropriate permission is received before the event goes ahead. à ¢-  Recording details of invitees and attendees. à ¢-  Ensuring that thank yours are sent to those who have helped in arranging or sponsoring à ¢-  The event and to any special guests. à ¢-  Advertising the event. à ¢-  Budget forecasting and financial control. Event Planning Role of Music event manager starts with planning the event. Event manager has to sit with client to plant the event, in which an event manager comes to know the purpose of the event, type of event, number of attendees, facilities required for the event and the timeline of the event. Budgeting Budgeting immediately comes after the planning of event. Every client has his own budget for the event. A Music event manager has to plan and organize the event within the budget. Every activity after planning the event will depend on clients budget, whether it is venue, food, decoration and gifts or any other part of the event. Venue Selection for the event Once the purpose of event, number of attendees, required facilities and timeline of the event decided, then the venue selection and venue booking comes in the focus. Every venue is not suitable for all kinds of events. Venue selection depends on purpose of event or type of event (i.e. venue for wedding could not same as for the venue of brand promotion or product launch), number of attendees and many other criteria. Good venue selection makes a deep impact on event. Logistics Administering the logistics for an event means planning, booking, outsourcing and monitoring many parts of the event with the help of team. Decoration, kind of furniture required, number of general furniture items (i.e. chairs for attendees), number of special furniture items (i.e. podium for speaker), water, electricity, sound, light, photography and video, menu planning, catering services, lodging and transportation of special guests or chief guests of the event, selection and packaging of return gifts (in many events) and many other activities are included in administering the logistics for an event. Many times, the client preferred theme party. In this case, a Music event manager has to arrange and monitor some additional logistics. Advertising and Media Planning Advertising and media planning are required for many social events (i.e. musical night of renowned singer) and corporate events (i.e. product launch). For many other events, ticket selling is also required (i.e. sports events, movie premiers). A Music event manager has to plan and execute all these activities also. 4.0 Why an action plan is necessary for music festival This stage is to start formulating a Music Action Plan. To be clear, the Music Action Plan is a live management tool that details key project milestones and activity against a timeline it should be continually reviewed and updated as the music planning and operations progress. The music Plan, on the other hand, is a strategic vision and planning document which outlines the event objectives, states the business case and gives financial projections and information over a given time period (often 3-5 years). The Music Plan should be reviewed at key stages as agreed by event partners (most likely at the beginning of each planning stage). It is important to commit our thoughts to paper. This is essential in order to help our understand and share what has to be done, when and by whom. Its also a requirement if we are looking to convince others to invest in our event. Putting together the Music Event Action Plan is a straightforward task that involves listing key activities against a timeline and stating who will be responsible for delivering each element. Critically, it will help us to ensure we have enough time to complete all necessary tasks and help all involved understand their responsibilities. Key activities listed in our Music Event Action Plan may include: > Writing/updating the Music Plan > Identifying event partners and supporters > Recruitment and training > Fundraising activity and deadlines > Budgeting milestones > Key meetings i.e. steering group or sub-committee meetings > Confirming venue(s) > Booking or commissioning program elements > Pre-production/production milestones > Implementing the Marketing Strategy > Live event > Monitoring, evaluation reporting . Use team meetings to update the plan and then make sure that all revisions are circulated to those who are working from the plan. Depending on the size and complexity of our event, we may have separate, more detailed Action Plans for different work areas or departments. For example, we may have one for marketing, one for production, one for fundraising, etc. Its a useful approach to be able to show the entire activity timeline and also to be able to break it down into departments. We may have project management software to help put us together our plan, but if not, a simple activity/month table is useful. Below is a basic template that we could easily replicate in Microsoft Word or similar packages. We have included some sample entries to get us started. As appropriate, we can expand our Action Plan by providing the necessary detail. The point is that it has got to work for us and our event. This chart may be identified why is it necessary for our event. Development of Music concept or event bid Feasibility Study Cost and benefit of events Events resource and infrastructure requirements Decision to chease Decision to proceed with new event Established of organization structure Conduct situation of analysis Creation of control system Development of evaluation of feedback process Source adapted from Getz (2005) Techniques that can be used to monitor progress in music festival The Event Managers role includes ensuring that the music event runs smoothly. A key role is to communicate with all officials and volunteers to ensure that their tasks are being carried out. Always check off the time-line of tasks and duties before and during the event. As tasks are interrelated, it is essential that they are completed in the time planned so as to keep the whole process on track. It is the Music Event managers responsibility to ensure this is done. It is good practice to set regular meeting dates and times for the various individuals and subcommittees to report. Keep minutes and records of all meetings and follow-up on tasks between meetings. These records will be used for monitoring and coordination as well as for the final evaluation, event reporting and input to planning for future music events. Computer programs or work flow charts for project planning and management are also useful for music event monitoring and record keeping. Continuous monitoring is essential for successful events and provides early warning if things begin to deviate from the plan. The earlier any deviations are noticed, the greater the chance of dealing with the situation before major reorganization is required. The more slack time between critical tasks, the more options for adjustment. If the plan needs adjusting because of over-runs of time or resources, the main options open to the Event Manager and the event committee are to: à ¢Ã¢â€š ¬Ã‚ ¢ find additional resources (eg recruit additional volunteers or seek more funds) à ¢Ã¢â€š ¬Ã‚ ¢ reassign resources to shorten critical tasks (eg move volunteers or finance from one task area to another) à ¢Ã¢â€š ¬Ã‚ ¢ reduce costs and/or reschedule key tasks (eg drop non-critical tasks or move non-critical tasks to another time). 5.0 The importance of monitoring or evaluating each stage of planning cycle in music festival The music planning process is an ongoing cycle that incorporates a series of different stages. The outcomes of one stage may change the next stage of the plan. One way of thinking about the stages involved in the planning cycle is: Assessing the context- What need to be done? Detailed planning-who, what, where Monitoring and evaluation Agreeing the outcomes What difference do we want to make Agreeing action How will we go about making difference Setting indicators how we will know we made a difference Each stage feeds into the next, making planning an ongoing activity which is closely linked to evaluation. Planning with communities needs to build upon where the community is now, taking time to identify strengths, opportunities and priorities, and it needs to go at a pace that suits the community. Sometimes earlier stages of the planning cycle will need to be revisited and adapted based on the changing context. 6.0 The importance of time management in music festival Time is one of the most important factors in life. Once time goes it never comes again. Once a thing is done it is done it cannot be changes. One cant go into the history nor change it. Time is as important as money one should spend it carefully. Here are some of the reasons why time management is so important for music festival. 1 Time is limited Time is limited one cannot store or save time. In during the period everything is to finish in music festival. 2. Too many things to do Time is limited but the things to be done are many. One need to maintain a proper schedule and choose the right time for the right activity. Time management helps to choose the things to be done. Time management helps to manage more time to do the things which are more valuable and important to do in music festival. 3. Time management helps to finish the different task in less amount of time- Time management allows to allot good amount of time to different things and get the different things done. By using time management one can plan and organise his activities properly in music festival. 4. Make us conscious about time Time management makes us conscious of the time we have and the different things we have to do in the available time. By being conscious about the available time one used the time more carefully in music festival. 5. Change music festival activities Time management changes music festival activities. People like different music to different symphony by time management. Now music festival has arranged all in one activities. Time management is very important in music festival because all the festival activities has to finish during the festival period. 7.0 Methods Used to Evaluate Success of Music Festival Radio advertising should be predominant for the repositioning- our target audience are large radio listeners, and respond well to this media. Internet the target audience very technologically aware and a viral e-mail campaign with a well developed, interactive, website is essential to increase awareness. In addition we should have a campaign through printed media- there are many specialist magazine aim at the target audience and we should use these to promote sales. (See below) Music festival Manager such as posters should also be used and Sales promotion Sponsorship and PR 8.0 Conclusion Manager is there to work in event. It is all about planning, planning and more planning. It is more significance on the company festival manager. It is necessary to change new horizon of music festival. Because people needs new quality of music festival. We can say for arranging any company follow our music festival and also important to develop organizer activities. This is important for company festival manager to change new horizon and creativity in new path of organization. An event manger organizes all the festival activities and preparing event atmosphere in his decision.

Blind Side

Letter: Dear Sean Tuohy, Over the last couple of months you and your outstanding family have provided everything I have every wanted a ‘family’. My life growing up consisted of running, drugs, unreliable parents a couch and others aspects. I have faced many obstacles and challenges in my life. I have been through some things no child my age should have to experience. I have learnt to face my everyday challenges by facing the fact that I can get through it, plus the support of others was very helpful, and knowing someone on earth would be having a worse day.When I was a young child I had many scaring and frightening moments. I have seen a lot of habits my mum got into, taking drugs and being a big disappointment to my family. Then I soon later found out I had 12 brothers and sisters. My mother would tell me to shut my eyes when I was scared or anything she didn’t want me to see, after that she would then tell me to count to 3 and then I could open my eyes. I suffer ed a lot as a child and faced a lot of hardships, I struggle to learn but yet I can apparently write?You and your family have given me hope and believed in me. I have been through a lot and watching my mum throw her life away doesn’t mean I was going to follow in her footsteps. After I crashed your car with SJ I thought you weren’t going to trust me again, but yet you gave me so much more. You took me under you wings, you gave me an education, and you let me go to college. I’m so grateful that someone has given me the opportunity to prove myself to them and let me show them who I am and my potentials.I am glad that I could I write to you to express how I feel. I struggled a lot and I use to be a quiet and shy boy, but now I am a confident and free spirited person and you and your wife have given me reason to believe again. Thankyou From Michael Oher Discuss what your character learnt: In the movie, Michael Oher’s character capabilities change majorly. Thr oughout the film, he grows from a shy, unschooled boy into a young man who fits into a family. The film begins with Oher as a homeless boy struggling to find a place to sleep.He then learns to become a more confident and sophisticated man. Michael Oher has grown and learnt a lot of skills and matured into a young intelligent man. He learnt that because his childhood was so traumatic doesn’t mean he is traumatised for his whole life; everything can change when you start believing. Michael struggled a lot being a foster child, being black, moving and living not with his family, and yet they are complete strangers to him that he would often run away and try and find his mother again.When he meet the Tuohy’s He grew a lot stronger in that because he was living with a Christian, wealthy family who took him in without any weight on their shoulders just out of kind heartedness. He also learnt that he didn’t have to be the smartest to achieve what he wanted he had to wo rk rad and be persistent, to stay focused. He grew so much into a star having every quality that a magnificent football player need but only some granted with this special ability. Michael learnt that being whoever you are or being whatever you wanted was you!! He had a very distraught childhood and often struggling to once believe again.He was always a determined to get what he wanted especially as a child. Michael has grown up so much, from not trying and struggling to read to now getting 2. 52 in his final result meaning he could do what he wanted for footy. He had the skills to get in but did not have the determination of getting and staying focused. Michaels tutor was a massive bonus to him and was a great peer leader. She encouraged him and helped him improve his marks a lot. Along with the hardships Michael has faced he learnt that there is always a light at the end of the tunnel.He has grown and learnt so much and he is so lucky and happy to be able to have the opportunities he has been offered let alone half. Review: The blind side has proven to be a wonderful structured film, as it has been based on a true story it gives it a bit more of a overlooking and understanding of the abilities and inabilities this boy has been through. A family of all white has taken this black boy in, he would’ve felt un-invited, not fitting in and questioning why they are being nice especially when there from the complete other side of town.Michael struggles to take in that a family of complete strangers is offering there house and couch to him. The Blind Side is a film about compassion, prejudice, family, chance, and the virtues of hard work. It tells the inspirational true story of Michael Oher, of a disadvantaged African-American child, and his relationship with Leigh Anne Tuohy, a wealthy white woman from the other side of town the rich and wealthy side and he is from the dirty, disgraceful, depressing side. They help him out with a lot of situations. They provi de a wonderful education, house, family.After his mother being a fall out he tried to get his life back on track by believing he could be different and show that he could do anything if you put your mind to work. Michael Oher shows a massive and exciting interest in football and Leigh Anne Tuohy does not hold back on the enthusiasm for him. He has been born with skills that a person could dream about, even though Michael Is a big boy these skills come in handy when he gets a number of offers to be in a professional team. They then provide Michael with a tutor to improve his grades to get him into NCCA div 1.Athletic scholarship. This young man growing up in Memphis would only dream of being able to professional football or any real contact with a ball, he was born too and all of a sudden his dream came true and was right in front of his eyes because of the Tuohy’s. I believe the film deserves a rating of 5/5, when you look at the poster or the movie cover or the book cover yo u don’t know what to expect, but then you get a great message from the film inspiring everyone to show that â€Å"if you believe you can achieve†.The message is trying to explain that you can be in any situation and find a way out of it, if you try and work your way out of it. It was a fantastic book based on a real life story. It’s very inspiring and proven to everyone that you can be from somewhere that struggles into someone who is wealthy. Bibliography: The blind side 2009, DVD, warner bros, Hollywood http://www. imdb. com/title/tt0878804/plotsummary, http://www. pacejmiller. com/2010/02/24/movie-review-the-blind-side-2009/

Essay on Tanglewood Case 1 - 1211 Words

Tanglewood Case One Rebecca Cassady With reference to Exhibit 1.7 in the textbook, I think that of the staffing quantity and staffing quality strategies listed; that developing talent, internal hiring, and exceptional workforce quality are the fundamental strategies to implement. By utilizing these differentiation strategies, Tanglewood would continue its strong culture. Tanglewood must differentiate themselves from their competition; companies like Target and Kohl’s. Tangelwood can accomplish this by having the best staff that delivers a positive experience their customers, thus, making their store standout from their competitors. These strategies will help maintain a positive work atmosphere and build a strong relationship among†¦show more content†¦Internal hiring is a better strategy for Tanglewood than external hiring because it allows everyone to start at the bottom as an associate and work their way up in the company. Using this strategy allows the company culture to flourish. Each employee m ust understand the culture of the business by starting out as an associate and learning how the company operates and about its culture. Exceptional workforce quality is a better strategy than acceptable workforce. Tanglewood’s target market is the middle to upper class. The company employs moderate pricing with a strategy of differentiation. They differentiate themselves from the competition by having a large camping and outdoor living area in each store. Having an exceptional workforce quality means hiring associates that will be excited about Tanglewood and provide excellent customer service. Having a strong customer service focus will encourage customers to repeat visits to the store, and enable the company to stand out among the competition as a customer’s favorite place to shop. Hire yourself or outsource: This is an extraordinary decision, for any organization to consider, because it offers both advantages and disadvantages of the company business decisions. Outsourcing a consultant for Tanglewood would mean they would require the knowledge to the current goals and objectives of the HR functions. That would cause all results beShow MoreRelatedTanglewood Case #11668 Words   |  7 PagesDana Tripp Tanglewood Stores - Case One – Week 2 HR594 Strategic Staffing, January 2011 Keller Graduate School of Management Professor Sheri Bias January 3, 2011 EXECUTIVE SUMMARY To: Donald Penchiala, Director of Staffing Services Marilyn Anchley, Vice President of Human Resources RE: Tanglewood Retail Store – Case #1 Date: January 3, 2010 In this report will be doing a Strategic Staffing Analysis that will focus on the key requirements about acquisition, deployment, andRead MoreTanglewood Case 12279 Words   |  10 PagesTanglewood Case 1: Tanglewood Stores and Staffing Strategy Introduction: Tanglewood has experienced success and very fast growth over the years, due to the involved efforts of its founders, its core workforce and strategies around participative style of management. 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Harris HRM594-Strategic Staffing Mr. Perrone, I am responding to your request to review Tanglewood’s staffing decisions currently in place. After reviewing Tanglewood’s 39 year history as well as current and potential competitors, I have reviewed the 13 sections per your request. Each recommendation is based on Tanglewood’s mission and values. Tanglewood is a 39 year old company looking to expand its’ organization while still maintaining its’Read MoreTanglewood Case Two1215 Words   |  5 PagesTanglewood Case 2 Strategic Staffing (HR 594) Summer Session B comronf@gmail.com TANGLEWOOD CASE TWO ATT: Daryl Perrone After analyzing the data and performing an environmental scan it is clear that the demographics of Spokane, Washington will present you will problems filling vacancies based on the Equal Employment Opportunity requirements. Spokane is the second largest city in Washington and according to my research 84% of these people are white. 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Global Economy Is Finally Stabilizing Following The Global...

The global economy is finally stabilizing following the global financial crisis and Great Recession. Our base-case outlook for average annual real growth between 2015 and 2020 is between 3 and 4 percent Lower global commodity prices are an important factor supporting stronger economic growth. Although economies that are dependent on commodity exports may suffer, lower input prices for industry as well as lower fuel prices for households will provide a boost to aggregate demand and global growth. We expect emerging economies to continue to grow by more than 4 percent (contributing $16.2 trillion to global growth through 2020 at market exchange rates), while the growth rate of advanced economies is forecast to exceed 2 percent (contributing $13.5 trillion through 2020) for the first time since 2010. The United States is leading the recovery among advanced markets, and we expect the country to be a significant contributor to global growth through 2020. 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References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...25 OVERVIEW Human societies across the globe have established closer contacts over many centuries. Recently, the global integration has dramatically increased. The major changes in communications, transportation, and computer technologyRead MoreFiscal Policy of Spain7405 Words   |  30 PagesSERRANO The Spanish fiscal policy during the recent â€Å"great recession† Abstract: This paper examines the fiscal strategy followed by the Spanish government in order to stop the fall of aggregate demand induced by the financial crisis. The Spanish economy provides the best example among the countries of the European Monetary Union of the contradictions between the discretionary fiscal policy in the crisis and the fiscal rules. The intensity of the crisis and some initial badly designed fiscal stimulusRead MoreGm vs Ford11134 Words   |  45 PagesGeneral Motors Co Strategic and Financial Analysis ADVANCED CORPORATE FINANCE April 22, 2012 Authored by: Ana Romero, Roshan Picardo, Carlos Castro, Shikhar Agarwal 0 General Motors Co Strategic and Financial Analysis Executive Summary This report provides an evaluation of strategic and financial evolution of General Motors Company (GM) in the last ten years. Events like the global economic recession lead to a deep restructuring of the firm, filling for bankruptcy and a government bailoutRead MoreEssay on Balanced Scorecard for Ford Motor Inc.4105 Words   |  17 PagesBalanced Scorecard for Ford’s North American Business Unit Table of Contents Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.2 Mission Statement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 Balanced Scorecard†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.3 Financial Perspective†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦......5 Customer Perspective†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....10 Internal Business Process Perspective†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.12 Learning Growth Perspective†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..14 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreEconomic and Political Environment of Dubai3947 Words   |  16 Pagesyears, Dubai, a city within the United Arab Emirates, or emirates (UAE), has seen significant growth and is continuing to be viewed as a great place to do business. With a population of over 2 million, not only is Dubai booming, but it is a free trade zone, offering 100% foreign ownership and zero taxes for potential investors (CIA Factbook 2012). While the Dubai economy was once almost exclusively about oil, today, Dubai is only directly dependent for around 4% of its gross domestic product (GDP) on